R&D #2

Some behind the scenes development test for the project Black Hole. CGI fibres with backlight look…

R&D #1

I’ve decided to start posting some development work, so here are some recent tests for shaders and looks… Sequins Copper

The problem with CGI (and a solution)

By Simon Danaher I have a guilty secret: I don’t really like most CGI images. That might be a problem for a CGI artist, but the ‘CGI look’ is not what drives me, its light and ideas, I just happen to use digital tools to do that. Light, as every photographer knows, is everything and as someone who is swapping a glass lens for a digital one the quality of lighting is my main technical focus. While digital light is physically very close to the way light behaves in the real world 3D programs don’t actually get you very close …

Case Study: Energizer

When TBWA\Chiat\Day\LA called with the challenge of creating five complex CGI images of the Energizer Bunny, VISU proposed Simon Danaher CGI team with Smalldog Imageworks Retouching to get the job done. The concepts feature the famed mascot in a variety of never before seen poses which promote a number of …

The CGI process

CGI, depending on who you ask, stands for Computer Generated Imagery. This could include any kind of image created on a computer such as a Photoshop collage but usually means images that have been created using 3D software. The result can be photorealistic, hyperrealistic, cartoon or anything you want. I tend …