This project for TWBA/Chiat/Day Los Angeles required a very high-resolution digital version of Energizer’s beloved mascot. Because the images would be used in very large print advertisements achieving realistic, high-density fur was crucial. Literally billions of fur fibres needed to be assigned and rendered. It required several days of R&D to develop the CG fur solution which not only looked full and flurry enough but could also be adjusted as the project demanded.
